In July, Lhasa OMS and the Florida State Oriental Medical Association (FSOMA) Co-hosted the Love Your Practice: Practice Building and Management Digital Summit.

In case you missed this event, you may check out any (or all) of the sessions below.   From Insurance Billing to Data Security, learn about these important topics that will help you grow and manage your practice.

 

SESSIONS:

 

Why You Should Accept Insurance
Featuring:  Sarit Hirschkorn, Co-Founder/Co-Owner of AllAcuServices

 

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How to Get More Patients on Your Schedule with Email Marketing:  A 3-Step Campaign for Engaging Patients
Featuring:  Michelle Grasek, MS, L.Ac., Marketing Expert and Founder of michellegrasek.com

 

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Instagram 101: A Creative Way to Connect with your Community
Featuring:  Natalia Morrison, Director of Communications for FSOMA

 

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Compounding and Labeling Rules for Herbs
Featuring:  Amy Sear, Founder of Sear-Entiy Seminars

 

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Are You (and your Business) Being Seen?  Use Paid Search and Business Profiles to get Seen
Featuring:  Teia Collier from SEOMarketing.com

 

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HIPAA: Updated Essentials for Data Privacy & Security  
Featuring:  David Bibbey, Co-Founder of Patient Data Protection

 

WATCH ON DEMAND >>

 

 

VIEW COMPLEMENTARY SLIDES >>

 

 

Improve Clinical Outcomes and Boost your Bottom Line with Retail Sales
Featuring:  Chloe Weber, Co-Founder of Radical Roots Herbs

 

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VIEW COMPLEMENTARY SLIDES >>

 

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LEARN MORE ABOUT EACH SESSION

 

Why You Should Accept Insurance

Learn about a variety of topics related to Insurance Billing & VA Credentialing in FL.

What you will learn:

• In-Network vs. Out-of-Network
• Types of Insurance
• How to credential with the VA
• Which Services Can I Bill For?
• Primary vs. Secondary Insurance Coverage
• Insurance Terminology

 About our speaker:

Sarit Hirschkorn is co-founder / co-owner of AllAcuServices, LLC, a company specializing in insurance billing services for Acupuncturists, Massage Therapists, Naturopathic Doctors, Chiropractors, Physical Therapists, and Social Workers. After spending nearly two decades working in corporate benefits outsourcing for multimillion dollar companies such as PriceWaterhouseCoopers, ACS, and Mellon Bank, Sarit now applies her deep knowledge and understanding of the insurance industry to the field of insurance billing for holistic healthcare providers.

How to Get More Patients on Your Schedule with Email Marketing:  A 3-Step Campaign for Engaging Patients

Are you a healthcare practitioner concerned about marketing your practice? Have you considered email marketing but are not sure where to start? Are you currently sending patient emails but not sure if they help grow your practice? In this session, we will cover the basics of email marketing, discuss campaigns designed to increase new patients and create repeat patients, and review low-cost, or no-cost tools available. There will be plenty of time to have your questions answered, too.

What you will learn:

• Basics of email marketing for healthcare practitioners
• Low-, or no-cost tools available
• Campaign ideas to increase patient appointments

About Our Speaker:

Michelle Grasek, MS, L.Ac., is an acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for seven years. In that time, she’s had the pleasure of teaching marketing to over 2,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.

Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building secrets at michellegrasek.com and on social media @michellegrasek.

 

Instagram 101: A Creative Way to Connect with your Community

During this presentation, Natalia will guide you on how to set up and utilize instagram to stay “top-of-mind” for your patients and clients.

What you will learn:

• How to choose content that will captivate and engage people that will benefit from your expertise and treatments.
• All the fun ways to create content: posts, stories, IGTV, reels
• The difference between a business, personal, and influencer account
• Hashtags: What? Why? & How?

About our speaker:

Natalia Morrison L.Ac., AP, FSOMA Director of Communications is an AP in the Miami area and is working on social media and helping promote FSOMA Events.  Natalia dedicates her time and work, in her private clinic, Healing Blossom (specialized in Acupuncture and Holistic Medicine). Where she integrates the philosophy and teachings of yoga, as well as Coaching in Lifestyle, Health, and Wellness. Natalia is passionate about providing the community with an integrative & holistic approach to health care. She specializes in Traditional Chinese Medicine, Acupuncture, Food Therapy, Herbal Therapy, Color Light therapy, Sound Healing, Yoga, Meditation & lifestyle coaching – to help her patients achieve their health goals, while bring conscious awareness to patients, inspiring & guiding them to create the life they desire. Natalia believes in the conscious integration of science and spirituality for the health and evolution of all people.

 

Compounding and Labeling Rules for Herbs

There are national FDA regulations regarding methods & procedures that all professionals that recommend, prescribe, buy, sell, dispense, compound, or mix herbs or supplements must know and adhere to. They are known as ‘cGMP’, and this course gives the history and rationale of the guidelines.  The main focus is to cover the parts that relate to what information we must give patients on a label or in addition to the actual label.  The reasoning is for safety and transparency, but they also provide patient satisfaction and compliance.

 What you will learn:

• The history and foundation of the development of cGMP in the United States, and how this has improved the safety of herbal supplements by clinicians
• The major headings within cGMP
• What information must be provided to the patient, on the actual label or in addition to that label. This includes the extensive information that must be provided to the patient when there is ‘compounding”, as well as what is meant by “compounding”.

 About our speaker:

Amy J. Sear, A.P., Dipl. O.M. (NCCAOM), founder of Sear-Entiy Seminars is an experienced speaker and is valued for her organized, practical, and information filled presentations. She completed her education from the Acupressure Acupuncture Institute in Miami, FL, where she received awards for outstanding achievement in academics and clinical practice. Amy served as President of FSOMA from 2004 to 2010, and currently teaches at two schools in Florida.  She has taught Herbal Dispensary and Compounding Guidelines since 2010, and is considered an expert in this topic. She brings her years of respected teaching experience to this topic in order to help others.

 

Are You (and your Business) Being Seen?  Use Paid Search and Business Profiles to get Seen

In this session, we will discuss ‘getting seen’ and how to establish an internet presence to reach the clients you want.  Participants will learn how they are viewed online. You will also learn how to find where your clients are coming from and how to establish a digital brand presence that gets you in front of the people you want to be seen by. Then, we will show you how to encourage interaction through online advertising across several platforms.

About our speaker:

Teia Collier is the Director of Local and SMB Digital Marketing at SEOMarketing.com, and she encourages small business owners to embrace the digital platforms that bring more customers. Former congressional aide and educator, she is a long-time editor, public speaker and business consultant. While not working on digital campaigns, she is serving as a Landmark Commissioner for the City of Mesquite and VP of Events for the Texas Auto Writers Association.

 

 

HIPAA: Updated Essentials for Data Privacy & Security 

A lot has changed over the past decade related to HIPAA.  Attendees will learn about updates to the HIPAA Privacy & Security Rules, including how to complete your practice’s annual Security Risk Analysis.  Learn about HIPAA’s required administrative, security and technical safeguards designed to eliminate unintended PHI disclosures and practice data breaches.

What you will learn:

• HIPAA Privacy & Security Rules

• HITECT Act

• Omnibus Rules

• Security Risk Analysis

• Breach Notifications

About our speaker:

David Bibbey, MSOM, Dipl.Ac, L.Ac

• Florida State Oriental Medical Association, President
• Founding Partner of Patient Data Protection, LLC
• HIPAA & ADA Compliance Software, Technology and Programming Solutions

David is the owner-practitioner of Alternative Primary Care in Crystal River, Florida since 2011 and he believes strongly that individual practitioners can and should have a defining role in promoting and protecting AOM for future generations of professionals and patients.  He considers activism and volunteering hallmarks of professionalism; and he never asks another to contribute more than he is willing to give.

 David is a founding partner of Patient Data Protection, LLC, a consulting, and software provider for small and solo practices that need technology support for HIPPA Privacy & Security Rule compliance and ADA Website Accessibility conformance.  PDP provides affordable scalable solutions that help providers meet HIPAA and ADA Federal and State Law requirements.

Improve Clinical Outcomes and Boost your Bottom Line with Retail Sales

Herbal medicine is arguably the most powerful component of the Traditional East Asian Medical system.  Despite traversing years of grueling education on the safety, efficacy and power of Chinese herbs many practitioners shy away from selling herbs, concerned that it will feel like an unnecessary upsell for their patients.  This talk will shift your perspective and empower you to feel comfortable prescribing and selling herbs and herbal products and remind you that in the long run herbs are improving your clinical outcomes and saving your patients money and heartache.

About our speaker:

Chloe Weber is the founder and CEO of Radical Roots Herbs. Her life’s work is all about businesses that enable common folks to achieve healthier daily lives. Chloe’s also known to enable and empower those around her to succeed.

Studying East Asian medicine was driven by overcoming cutaneous leishmaniasis, an uncommon parasitic disease.  When her son Remy was diagnosed with STXBP1, a genetic disorder so rare that there’s no other name for it other than the gene that’s affected, Chloe founded a company to make Remy’s personal formula available to all and started a resource website and podcast to help other families. Chloe continues to create herbal formulas for all the people she’s met and still have yet to meet. She simply cares that medicine should be effective and accessible.