Has it been slow in your practice this summer? Or maybe August tends to be the slowest and you’re not looking forward to it…
You’re not alone. Patients go on vacation and then somehow drop off care. What can you do to increase patient volume and income right now?
Hot Tip #1: Send out a super short email.
This is a great introverted way to boost the practice by connecting with your patients and/or people on your list. People get many emails these days. You can stand out in their inboxes by writing a short personal email & sign your name, instead of sending a long newsletter. It is more likely to engage people. Then you can start a conversation and inspire new referrals or patients to return.
Subject: Stiff Neck
I’ve been seeing a lot of patients coming in with a stiff neck lately.
Have you been hearing anyone complain about having a stiff neck?
Let me know, because acupuncture is working so well for this.
(NOTE: replace “stiff neck” with a common health issue you treat)
Try it! Let me know how it goes. It works.
Don’t have your patients’ emails? Try old school calling and checking in on your patients to see how they are doing.
Hot Tip #2. Point out why now is the best time to come in. Ever thought about how retail stores always seem to have a sale with every holiday and some summer special? They are smart because they find a reason to have a sale, and people buy.
For example, one of my clients brought in 5 figures this month just from a strategically thought out supplement sale.
You can send out an offer email of your services, products, or supplements and tie in the reason of it being available as that it is the summer.
But you don’t necessarily have to have a sale. You just need to point out why now. For example, could you bring up that summer is often a time when people are more prone to injuries and that acupuncture can help? Or that people are outside more and more active, and notice it more when something is bothering them?
You can even post this up on your Facebook page (personal and business pg) one day this week if you have an opening: “I had an appointment slot open up at 2pm! First lucky person to grab the slot gets to come in right away today!”
Hot Tip #3: Clear out the non-supportive belief that there are certain times of the year that are slower than others. In my first business that I grew to 7 figures in less than 5 years, someone on my team had her own business for 20 years. She would always say to me that December was the slowest month, because people went on vacation.
That month, I said to her, “what if we had the biggest month in December?” And we did. I went in with the attitude of “what if we could get all the business that other people didn’t think they could get because it was slow?”
If we come in with the limiting belief that a certain month or time of the year is slow, we’ll attract that. What happened last year or last month before is the result of the the decisions and mindset from before and is in no reflection of what can be possible now if you know what to do.
Ready for your practice to pick up? You’re invited to a FREE webinar “The Consistent Patients Formula: 5 Steps to a Consistent Flow of Patients with Less Marketing”. RSVP Now.
(it will pick up even if you just follow one step)
About the Author:
Chen Yen is a sought-after national speaker. She is an expert at helping acupuncturists grow fulfilling 6 and 7-figure practices faster, without having to do it the exhausting extroverted way. Chen has found that acupuncturists don’t have to struggle with inconsistent income when they choose to follow a step-by-step system that works for each stage of practice (and one that is in alignment with their highest purpose).
Chen came from “the other side” as a pharmacist and kept a secret to herself about what she really thought of drugs. She then started and grew a business from 0 to 7 figures the introverted way, in less than 5 years. As the founder of Fill My Holistic Practice, Chen is no longer hiding behind her secret and is excited to be living her passion. It’s time that our healthcare system is integrated, and people stop depending on drugs and surgery when they don’t work!
Chen’s mission is to wake up the planet and change the way we treat illness and health. This can happen only if more acupuncturists and holistic practitioners get the word out there. Your patients need you–don’t be a best kept secret! http://www.introvertedvisionary.com